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© 2024
CLIENTE: Nike personal case study
WORK : ui
TYPE : E-commerce

To practice my User Interface (UI) Design skills, I created a landing page for NIKE.com's e-commerce site, focused on showcasing the new Jordan shoe collection. This project aims to capture users' attention and enhance the browsing experience through modern and captivating graphics.

I used a clean and dynamic layout to highlight the new Jordans, emphasizing the product's aesthetics and quality. Interactive elements like image sliders and click animations enhance user engagement. I optimized the navigation to make product discovery easy and intuitive, with particular attention to clarity of information and easy access to shoe details.

The landing page is designed to be fully responsive, ensuring an excellent user experience on both desktop and mobile devices. The responsive design includes flexible grid layouts, adaptable images, and CSS media queries to ensure that the page adjusts seamlessly to different screen sizes and orientations, providing a consistent and engaging experience across all devices.

In the initial phase of the project, I created detailed wireframes to outline the structure and functionality of the landing page. These wireframes helped in visualizing the layout, defining the placement of key elements, and ensuring a smooth user flow. They served as a blueprint, guiding the design and development process to achieve a cohesive and user-friendly interface.


If you think I’d be a good fit for your next project, please send me an email.