GREENTRIPS
GREENTRIPS
GreenTrips is a startup aiming to revolutionize how people travel by combining a love for exploration with a strong commitment to the environment. The app helps users plan sustainable trips, calculating the environmental impact of different options and providing detailed and practical eco-friendly itineraries.
RESEARCH
RESEARCH
In the Research phase, we analyzed the primary target audience: individuals aged 25 to 45 who are passionate about travel and aware of environmental issues. Our user personas study highlighted their key needs. We also conducted a benchmark analysis, studying competitors' apps and unrelated apps with innovative features and interactions that could inspire our product.
In the Research phase, we analyzed the primary target audience: individuals aged 25 to 45 who are passionate about travel and aware of environmental issues. Our user personas study highlighted their key needs. We also conducted a benchmark analysis, studying competitors' apps and unrelated apps with innovative features and interactions that could inspire our product.
RESEARCH
In the Research phase, we analyzed the primary target audience: individuals aged 25 to 45 who are passionate about travel and aware of environmental issues. Our user personas study highlighted their key needs. We also conducted a benchmark analysis, studying competitors' apps and unrelated apps with innovative features and interactions that could inspire our product.
DESIGN
DESIGN
During the Design phase, we began with moodboards and styletiles to define the visual identity, followed by wireframes and keyscreens to structure the user experience. These elements evolved into complete user flows, designed to be intuitive and engaging while aligning with the project’s sustainability principles.
During the Design phase, we began with moodboards and styletiles to define the visual identity, followed by wireframes and keyscreens to structure the user experience. These elements evolved into complete user flows, designed to be intuitive and engaging while aligning with the project’s sustainability principles.
DESIGN
During the Design phase, we began with moodboards and styletiles to define the visual identity, followed by wireframes and keyscreens to structure the user experience. These elements evolved into complete user flows, designed to be intuitive and engaging while aligning with the project’s sustainability principles.
DEVELOPMENT
DEVELOPMENT
In the Development phase, we focused on crafting microinteractions and animations to enhance user experience. The final deliverable was a functional prototype that accurately simulates the app’s dynamics, enabling usability testing and refinement before launch.
In the Development phase, we focused on crafting microinteractions and animations to enhance user experience. The final deliverable was a functional prototype that accurately simulates the app’s dynamics, enabling usability testing and refinement before launch.
DEVELOPMENT
In the Development phase, we focused on crafting microinteractions and animations to enhance user experience. The final deliverable was a functional prototype that accurately simulates the app’s dynamics, enabling usability testing and refinement before launch.
NICOLI EMMA
NICOLI EMMA
NICOLI EMMA
NICOLI EMMA
©2024 EMMA NICOLI
©2024 EMMA NICOLI
©2024 EMMA NICOLI
©2024 EMMA NICOLI
GO BACK TO TOP